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Business · National

Borgata Sportsbook introduces $100 bonus for New Jersey bettors

The BetMGM-owned platform offers $100 in bonus bets to new users who wager $20 or more, a promotion distinct from its national sibling's first-bet insurance model.

By Leila Saeed ·

Illustration for: Borgata Sportsbook introduces $100 bonus for New Jersey bettors
Illustration generated for this article, not a news photograph.

New Jersey bettors can receive $100 in bonus bets at Borgata Sportsbook after placing an initial wager of at least $20. The promotion is available to new customers as of October 2026. The bonus is credited immediately upon the placement of the qualifying first bet, regardless of the game's outcome.

Borgata Sportsbook operates as a standalone product for users within the state of New Jersey. The platform is owned by BetMGM. While the sportsbook is restricted to New Jersey residents, users in both New Jersey and Pennsylvania can access the online casino components of the Borgata brand. The service is available through both a mobile application and a desktop website.

The terms of the offer require new users to be at least 21 years old and physically located in New Jersey. The $100 in bonus bets cannot be withdrawn or cashed out. The stake for any bet placed using these bonus funds is forfeited once the wager is submitted. Users must use the bonus bets within seven days of acquisition or they will expire.

The structure of this offer differs from the standard promotion at the parent company's main platform. BetMGM typically offers a first-bet insurance model where users can wager up to $1,500 and receive that amount back in bonus bets if the initial wager loses. In contrast, the Borgata offer guarantees the bonus based solely on the placement of the bet, not its result. Other national brands, such as Fanatics Sportsbook, utilize similar bet-and-get structures, while some competitors require bets on consecutive days to unlock daily bonuses.

For existing users, the platform offers several ongoing promotions. These include a multi-sport parlay boost that increases potential payouts on winning parlays across any sport. A cash-out feature allows users to settle bets early for a payout based on current game results. A daily odds boost provides enhanced pricing on specific wagers at no additional cost to the bettor. These features are accessible through the app or website.

The Borgata Sportsbook app holds a 4.7 out of 5 rating from 2,500 reviews on the Apple App Store. On the Google Play Store, the app holds a 3.9 out of 5 rating from 128 reviews. The interface allows users to access betting markets for football, baseball, basketball, hockey, soccer, tennis, and mixed martial arts. Additional markets include NASCAR, Formula 1, IndyCar, cricket, and rugby. The app integrates with the Borgata rewards program, allowing users to earn points on wagers that can be redeemed for perks at Borgata properties.

The platform provides responsible gambling resources under the GameSense framework. This program aims to keep gambling as a form of entertainment and offers tools for informed choice. Borgata Online lists a shared responsibility approach to addressing problem gambling, working with government and advocacy groups. The New Jersey Problem Gambling Hotline at 1-800-GAMBLER is listed as a resource for users. Customer support is available via 24/7 chat and email.

To claim the offer, users must download the Borgata Sportsbook app or visit the website and register a new account. They must deposit at least $20 and place a first wager of $20 or more. The promo code CBS100 is associated with the offer. Once the wager is placed, the $100 in bonus bets is added to the account instantly.

Source: CBS Sports

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